
The Story
Rich moisture. Soft definition. Designed for textured hair.
Deeply nourish and define your curls with Pantene Gold Series Butter Crème, a hydrating leave-in treatment infused with luxurious argan oil to deliver intense moisture and softness. Specially formulated for curly, coily and textured hair, this rich crème helps restore dry, brittle strands while taming frizz and enhancing natural curl definition.
Developed by scientists and perfected by stylists, the Gold Series delivers expert-level hydration with a lightweight, non-greasy feel. Whether you're styling twist-outs, braid-outs or wash-and-go looks, this butter-rich formula helps keep your hair smooth, touchably soft and beautifully defined all day.
Key Benefits:
-
Infused with argan oil for lasting hydration and shine
-
Softens, defines and smooths curls and coils
-
Helps reduce breakage and tame frizz
-
Rich, creamy texture that’s non-greasy and fast-absorbing
-
Suitable for curly, coily and dry hair types
-
Free from sulphates, parabens and dyes
-
Developed with Black PhD scientists and stylists for textured hair
Made in USA

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Rich moisture. Soft definition. Designed for textured hair.
Deeply nourish and define your curls with Pantene Gold Series Butter Crème, a hydrating leave-in treatment infused with luxurious argan oil to deliver intense moisture and softness. Specially formulated for curly, coily and textured hair, this rich crème helps restore dry, brittle strands while taming frizz and enhancing natural curl definition.
Developed by scientists and perfected by stylists, the Gold Series delivers expert-level hydration with a lightweight, non-greasy feel. Whether you're styling twist-outs, braid-outs or wash-and-go looks, this butter-rich formula helps keep your hair smooth, touchably soft and beautifully defined all day.
Key Benefits:
-
Infused with argan oil for lasting hydration and shine
-
Softens, defines and smooths curls and coils
-
Helps reduce breakage and tame frizz
-
Rich, creamy texture that’s non-greasy and fast-absorbing
-
Suitable for curly, coily and dry hair types
-
Free from sulphates, parabens and dyes
-
Developed with Black PhD scientists and stylists for textured hair
Made in USA






















